We know that our digital marketers know how to turn a struggling website into a flourishing online business. We have the know-how and experience to generate thousands of leads and drive web traffic that could compete with the 7 AM Johannesburg rush. But what if you can’t employ a digital marketer? What if your budget is only big enough to afford limited services? “I need clients, damn it!” we hear you cry. Fortunately, there are still ways that you can market your business yourself – all you’ll need is time.
Most people use LinkedIn as a glorified online CV. Don’t fall into that trap. LinkedIn can be an invaluable tool to connect with like-minded peers in your industry. Instead of seeing other people in your field only as competitors, see them as possible colleagues. Some people on LinkedIn already have established client bases and they might have an overflow of work from time to time. If you make enough quality, professional connections (be it by engaging with their content, speaking to people directly or even asking for critique on your portfolio), you might gain much more than you’d expect.
Make sure your LinkedIn profile is:
Use correct spelling and upload only professional photos. LinkedIn is not Facebook, and no CEO will want to know about what you had for dinner or how drunk you got on a Thursday. Keep it classy.
Your listed qualifications need to be up to date and honest. Make sure to use a recent photo as you profile picture as well.
Blindly reposting others’ content won’t get you noticed. Share content that you genuinely think your connections will enjoy/benefit from and don’t skimp at posting the occasional personal photo. Photos of you hard at work or networking with others creates a friendly yet professional reputation.
4. A Link to Your Business
Its all good and well to have all your information listed, but what happens after a possible client or employer reads it? Connect anything from your website, to blogs, to Facebook pages (if relevant) to social media to be more reachable if someone is interested.
Start A Blog
Thousands of people use their blogs as online diaries where they share anything from what they had for breakfast to why a certain co-worker is driving them mad. Be different. Use your blog to write about industry-related experiences, interesting news, and fun facts about your business.
Polish Your Social Media
Even if your social media pages aren’t work-related, you can still make a great impression. Your online reputation is more than just a website. It’s everything you post online, from company reviews to tweets and Facebook updates. Potential clients and employers will almost always look you up and there’s no better online judge than social media. Make sure everything you share online is free of rude or vulgar language, compromising photos, and true.
This may come as a surprise to some, but clients and employers are people too. They remember names and brands that they see often. Take time out of every day just to engage with your audience. Leave comments, ask questions, and share content. The more people see your brand, the higher your chances of being remembered and contacted.
This might seem like a lot of work just to be on the same level as millions of other aspiring businesses, but putting the time and effort into your reputation will never be a waste. One post could gain you a follower or a friend that could last years, so make sure you’re always ready to meet them.
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